Sunday, January 9, 2011

Advertising Techniques for Small Business


       I am very interested to learn about running a small business, as I might have one of my own someday. As I was looking through the videos on the web I watched this one which I found very interesting and I wanted to share it with you .





     After watching this video, it is clear that we should not under estimate the advertising value of a good sign for a business.

Friday, January 7, 2011

Responsibilites Of Businesses



RESPONSIBILITIES OF BUSINESSES
IN BUILDING A SUSTAINABLE
AND CONVIVIAL FUTURE


  
 Businesses depend on the resources of the societies within which they operate. Today, we stand at a crossroads in the world’s economy. On one hand, we are poised to generate better standards of living for more of the world’s people than ever before, and on the other hand it is increasingly clear that the consumption based model of economic growth cannot be applied globally without causing immense environmental and economic disruption. By living the lives we know, shaped by our societies and our culture, we remain on dangerous grounds. We have begun to reach planetary limits, threatening the health and function of ecological systems that support all activity on Earth. Solely profit maximizing, resource-intensive business strategies could leave companies exposed and consumers and national economies vulnerable. Businesses have a social responsibility to use wisely the natural resources of this world, and minimize the damage their operations create.

   Industrial progress has changed our lives extremely in the last centuries. Fossil fuels, which have taken over 150 million years to formulate, provided us with cheap energy which helped the increase in production for the businesses and made it possible for them to provide cheaper goods to the customer, are now shrinking. At this rate the oil supplies will be finished by the end of this century, creating a different world and change everything about how we live. It can be argued that businesses should aim for profit maximization, but they can have successful operations, and at the same time act responsible by taking measures to preserve natural resources. Kellogs company could be an example. They have joined operations with the TDG, a logistic company, to help transport and store their products at a reduced cost while at the same time reducing the usage of fossil fuels and the emission of carbon dioxide gas into the atmosphere. Puma company’s new “Clever Little Bag”packaging will reduce card board use, saving paper, and because it weighs less than a shoebox, it will also reduce the amount of fuel used to transport the shoes.
                                 
 
With the increase in the human population and with the help of Industrial revolution, commersialization has substituted machinery for people. A century ago 50% of American people were farmers. Now this ratio is only 1%. We are now living mostly in the cities where our average food item travels 1500 miles to reach our table. The societies we live in have become more complex and costly. As the population is rising we need bigger governments, a stronger military, more social institutions to take care of the increased number of people.  Because of aging population, our societies need funds for the pension, and the cost of health care is rising. We need more and more energy to preserve our way of life. Companies can be socially responsible and at the same time benefit themselves by designing and offering their customers environmental friendly, energy efficient products. One example can be smart buildings that reduce energy and other forms of resource use. The Sunwise company is offering reliable solar energy solutions which will cost less than electric power.


Companies such as Best Buy are already looking at such market opportunities as they invest in the device-management hard ware company control to help people save money and manage home energy and water use. Digital market places can also drive down resource use, as exemplified by eBay, which has started trade in pre-owned items that drive demand for recycled products. Retailers, which are in contact with both consumers and products, are uniquely positioned to influence consumption choices. Through a project called the Healthy Food Retailer Initiative, 25 neighborhood retailers partnered with the Hartford Food System to confront health problems such as diabetes, hypertension, and obesity by expanding food choices in low-income communities in Hartford,  Connecticut.


Participating stores committed to shifting shelf space allocated to junk food and soft drinks to healthier items, and each store agreed to stock a short list of healthy items such as whole wheat bread and reduced-fat milk. A few rearranged their merchandise layout to create new sections for additional groceries, while others moved junk food to less prominent locations in the store. With this project they helped their community consume healtier foods.

   As global economy is growing, the implications of this growth on our natural resources and our planet are also growing. Environmental concerns such as increasing water scarcity, polution of air, and the accumulation of toxins in the environment are pushing the boundaries. Seas are getting polluted, fish supply diminishing, and forests are exploited. We all hear about the green house effect, the global warming, the softening of the ice causing the sea levels to rise. Businesses may argue that they should decide to their best advantage, but how ethical a decision it is for example, when the oil companies get together with automative industry companies and to stop the developments of the electrical car because it will decrease their profits in the short run?

   Businesses have the social responsibility of minimizing their waste and carbondioxide which their operations reliese into the athmosphere. The huge amount of waste generated can be eliminated by efficent product design, materials selection and manufacturing, and service-delivery systems. Waste is anything that does not create value, and companies can think through how and for what function the product is being used, and therefore incorporate waste prevention into the design phase of products. Eighty miles west of Copenhagen, local Danish businesses have cultivated an “industrial ecosystem” in Kalundborg, one of the best-known examples of industrial ecology and closed-loop systems where a dozen industries cooperate in exploiting "wastes" from neighboring factories. A coal-fired electric power plant supplies an oil refinery with waste heat from its steam turbines, previously released into a nearby fjord. The oil company removes polluting sulfur from gas released by the refining process, and that gas can then be burned by the power plant, saving 30,000 tons of coal. The removed sulfur is sold to a nearby sulfuric acid plant. The power plant also precipitates pollutants from its coal smoke in the form of calcium sulfate, which is consumed as a substitute for gypsum by a sheetrock company. Ash removed from the same smoke goes to a cement factory. Other surplus steam from the power plant warms a biotech pharmaceutical plant and 3,500 homes, as well as a trout farm. High-nutrient sludge from both the fish farm and the pharmaceutical factory's fermentation vats are used to fertilize local farms. When companies cooperate in this clever way, they minimize waste and polution to the environment and they create value reducing the cost of their own inputs.


   With population growth, and tremendous technological capacity leading to ever greater levels of production and consumption, we have begun to reach planetary limits concerning our natural resources, threatening the health and function of ecological systems that support all activity on Earth. We need a new model of economic development in which basic needs are met without disrupting healthy ecosystems, which serve as the foundation for sound economies, sustaining and enhancing human life. Businesses have many opportunities to engage consumers to increase awareness with regard to their consumption choices and behavior. They have a social responsibility to think about the future, invest in products, services, policies, programs and communications which will support the environment.

Thursday, January 6, 2011

The Sucsessful Milka Campain

   The chocolate brand Milka has been catching my attension for a while. I can't help but notice their sucsessful advertising campains, as they have chosen to sponsor the best female ski racers in the world, making them race with Milka helmets. I decided to search further on the internet about their advertising strategies and I came upon this article which I think is very interesting.




                                   picture of Milka stand at Istanbul airport

Milka brings 'Alpine goodness' to travellers worldwide – 01/12/09
Published: 01/12/09
Source: ©The Moodie Report
By Melody Ng, Asia Bureau Chief



SWITZERLAND. Kraft Foods World Travel Retail has reported positive results for the Milka brand, supported by promotions and the recreation of an 'Alpine world' in-store.

Throughout the ‘Enjoy the Alpine Goodness of Milka’ promotional campaign, Milka hostesses offered chocolate samples to travellers in a number of locations. These sampling activities, coupled with the Alpine backdrop, have contributed to raising average transaction values, increasing penetration rates and doubling – even tripling on occasion – sales, Kraft claimed.

For example, in August a dedicated Milka promotion area was created in partnership with ATÜ Duty Free/Gebr Heinemann in the main departure store of Istanbul Atatürk Airport. The shop floor was turned into an Alpine pasture, surrounded by pillar boxes, a branded sampling table and shelves full of Milka chocolate – all in the brand’s signature lilac colour. The scene attracted many travellers into the store, Kraft said.
The recreation of Alpine landscapes in-store has helped to attract travellers into the world of Milka


Also in August, the Milka campaign rolled out across the entire OR Tambo International (Johannesburg) Airport in South Africa. Supported by Big Five Duty Free, the eye-catching campaign lined the route for passengers – from check-in to the departure gate.

Milka products were given out as samples, while a voucher promotion encouraged trial purchase.

“This was a highly visible and very appealing promotional campaign, which created excitement throughout the entire airport,” said Helena Melis of Big Five Duty Free. “The voucher incentive created high consumer interest, which was strongly translated into increased sales.”

In October a 25sq m promotional site was created at the concourse event area of Münich Airport, in partnership with Eurotrade. Again, Alpine scenery and sampling opportunities featured strongly in the promotion, resulting in triple-digit growth for Milka sales compared to October 2008. The strong performance led to the promotion’s extension until the end of November.

Eurotrade Buyer Gerhard Haeusler said: “The Milka promotion had a huge impact on consumer behaviour at the airport. Consumer feedback was overwhelmingly positive, not only about the delicious Milka products but also regarding the Alpine atmosphere created by the promotion and the execution of the campaign.

“In particular, the hostesses and their traditional dirndl outfits were enormously popularly with travellers of all ages,” Haeusler added.

Milka’s partnership with travel retailer Aldeasa has also generated significant sales uplifts, thanks to the personalisation of cash till displays in all major Aldeasa stores.



My Opinion:
In business you have to have strategies and plans. You have to have good advertising campains to increase the sales of your products as customers can be influenced by advertisings when they decide which product to buy. Milka is a good brand but I think this advertising strategy is very clever. Who does not like to travel? Esspecially in the winter? The Alps and the snow are the dreams of many poeple. With the displays and the decorations they have set up at the airports they connect the feeling which people get from a vacation in the Alps, the feeling of snow and fresh weather, to their Milka products. As it states above this campain has increased their sales incredibly. Good Thinking Kraft company. I think I would like to have a Milka chocolate bar now .












Sunday, January 2, 2011

Business Article - The New Poor

I have read this article In the New York Times Economy Section. Being ‘Jobless’ is a big fear for everyone, and the title of the article mentions a terminology which is unknown to me ‘The new poor’. This caught my attension. This article expains the severity of the situation and the future concerns and worries towards unemployment, one of the major problems of the economies.

The New Poor

Despite Signs of Recovery, Chronic Joblessness Rises

By Peters Goodman, February 20, 2010

The New York times

BUENA PARK, Calif. — Even as the American economy shows tentative signs of a rebound, the human toll of the recession continues to mount, with millions of Americans remaining out of work, out of savings and nearing the end of their unemployment benefits. Economists fear that the nascent recovery will leave more people behind than in past recessions, failing to create jobs in sufficient numbers to absorb the record-setting ranks of the long-term unemployed. Call them the new poor: people long accustomed to the comforts of middle-class life who are now relying on public assistance for the first time in their lives — potentially for years to come.

Yet the social safety net is already showing severe strains. Roughly 2.7 million jobless people will lose their unemployment check before the end of April unless Congress approves the Obama administration’s proposal to extend the payments, according to the Labor Department.
Here in Southern California, Jean Eisen has been without work since she lost her job selling beauty salon equipment more than two years ago. In the several months she has endured with neither a paycheck nor an unemployment check, she has relied on local food banks for her groceries.
She has learned to live without the prescription medications she is supposed to take for high blood pressure and cholesterol. She has become effusively religious — an unexpected turn for this onetime standup comic with X-rated material — finding in Christianity her only form of health insurance.
“I pray for healing,” says Ms. Eisen, 57. “When you’ve got nothing, you’ve got to go with what you know.”
Warm, outgoing and prone to the positive, Ms. Eisen has worked much of her life. Now, she is one of 6.3 million Americans who have been unemployed for six months or longer, the largest number since the government began keeping track in 1948. That is more than double the toll in the next-worst period, in the early 1980s.

Men have suffered the largest numbers of job losses in this recession. But Ms. Eisen has the unfortunate distinction of being among a group — women from 45 to 64 years of age — whose long-term unemployment rate has grown rapidly.
In 1983, after a deep recession, women in that range made up only 7 percent of those who had been out of work for six months or longer, according to the Labor Department. Last year, they made up 14 percent.
Twice, Ms. Eisen exhausted her unemployment benefits before her check was restored by a federal extension. Last week, her check ran out again. She and her husband now settle their bills with only his $1,595 monthly disability check. The rent on their apartment is $1,380.
“We’re looking at the very real possibility of being homeless,” she said.
Every downturn pushes some people out of the middle class before the economy resumes expanding. Most recover. Many prosper. But some economists worry that this time could be different. An unusual constellation of forces — some embedded in the modern-day economy, others unique to this wrenching recession — might make it especially difficult for those out of work to find their way back to their middle-class lives.
Labor experts say the economy needs 100,000 new jobs a month just to absorb entrants to the labor force. With more than 15 million people officially jobless, even a vigorous recovery is likely to leave an enormous number out of work for years.
Some labor experts note that severe economic downturns are generally followed by powerful expansions, suggesting that aggressive hiring will soon resume. But doubts remain about whether such hiring can last long enough to absorb anywhere close to the millions of unemployed.
A New Scarcity of Jobs
Some labor experts say the basic functioning of the American economy has changed in ways that make jobs scarce — particularly for older, less-educated people like Ms. Eisen, who has only a high school diploma.
Large companies are increasingly owned by institutional investors who crave swift profits, a feat often achieved by cutting payroll. The declining influence of unions has made it easier for employers to shift work to part-time and temporary employees. Factory work and even white-collar jobs have moved in recent years to low-cost countries in Asia and Latin America. Automation has helped manufacturing cut 5.6 million jobs since 2000 — the sort of jobs that once provided lower-skilled workers with middle-class paychecks. “American business is about maximizing shareholder value,” said Allen Sinai, chief global economist at the research firm Decision Economics. “You basically don’t want workers. You hire less, and you try to find capital equipment to replace them.” During periods of American economic expansion in the 1950s, ’60s and ’70s, the number of private-sector jobs increased about 3.5 percent a year, according to an analysis of Labor Department data by Lakshman Achuthan, managing director of the Economic Cycle Research Institute, a research firm. During expansions in the 1980s and ’90s, jobs grew just 2.4 percent annually. And during the last decade, job growth fell to 0.9 percent annually.
“The pace of job growth has been getting weaker in each expansion,” Mr. Achuthan said. “There is no indication that this pattern is about to change.”
Before 1990, it took an average of 21 months for the economy to regain the jobs shed during a recession, according to an analysis of Labor Department data by the National Employment Law Project and the Economic Policy Institute, a labor-oriented research group in Washington.
After the recessions in 1990 and in 2001, 31 and 46 months passed before employment returned to its previous peaks. The economy was growing, but companies remained conservative in their hiring.
Some 34 million people were hired into new and existing private-sector jobs in 2000, at the tail end of an expansion, according to Labor Department data. A year later, in the midst of recession, hiring had fallen off to 31.6 million. And as late as 2003, with the economy again growing, hiring in the private sector continued to slip, to 29.8 million.
It was a jobless recovery: Business was picking up, but it simply did not translate into more work. This time, hiring may be especially subdued, labor economists say.
Traditionally, three sectors have led the way out of recession: automobiles, home building and banking. But auto companies have been shrinking because strapped households have less buying power. Home building is limited by fears about a glut of foreclosed properties. Banking is expanding, but this seems largely a function of government support that is being withdrawn.
At the same time, the continued bite of the financial crisis has crimped the flow of money to small businesses and new ventures, which tend to be major sources of new jobs.
All of which helps explain why Ms. Eisen — who has never before struggled to find work — feels a familiar pain each time she scans job listings on her computer: There are positions in health care, most requiring experience she lacks. Office jobs demand familiarity with software she has never used. Jobs at fast food restaurants are mostly secured by young people and immigrants.
If, as Mr. Sinai expects, the economy again expands without adding many jobs, millions of people like Ms. Eisen will be dependent on an unemployment insurance already being severely tested.
“The system was ill prepared for the reality of long-term unemployment,” said Maurice Emsellem, a policy director for the National Employment Law Project. “Now, you add a severe recession, and you have created a crisis of historic proportions.”
Fewer Protections
Some poverty experts say the broader social safety net is not up to cushioning the impact of the worst downturn since the Great Depression. Social services are less extensive than during the last period of double-digit unemployment, in the early 1980s.
On average, only two-thirds of unemployed people received state-provided unemployment checks last year, according to the Labor Department. The rest either exhausted their benefits, fell short of requirements or did not apply.
“You have very large sets of people who have no social protections,” said Randy Albelda, an economist at the University of Massachusetts in Boston. “They are landing in this netherworld.”
When Ms. Eisen and her husband, Jeff, applied for food stamps, they were turned away for having too much monthly income. The cutoff was $1,570 a month — $25 less than her husband’s disability check.
Reforms in the mid-1990s imposed time limits on cash assistance for poor single mothers, a change predicated on the assumption that women would trade welfare checks for paychecks.
Yet as jobs have become harder to get, so has welfare: as of 2006, 44 states cut off anyone with a household income totaling 75 percent of the poverty level — then limited to $1,383 a month for a family of three — according to an analysis by Ms. Albelda.
“We have a work-based safety net without any work,” said Timothy M. Smeeding, director of the Institute for Research on Poverty at the University of Wisconsin, Madison. “People with more education and skills will probably figure something out once the economy picks up. It’s the ones with less education and skills: that’s the new poor.”
 Here in Orange County, the expanse of suburbia stretching south from Los Angeles, long-term unemployment reaches even those who once had six-figure salaries. A center of the national mortgage industry, the area prospered in the real estate boom and suffered with the bust.
Until she was laid off two years ago, Janine Booth, 41, brought home roughly $10,000 a month in commissions from her job selling electronics to retailers. A single mother of three, she has been living lately on $2,000 a month in child support and about $450 a week in unemployment insurance — a stream of checks that ran out last week.
For Ms. Booth, work has been a constant since her teenage years, when she cleaned houses under pressure from her mother to earn pocket money. Today, Ms. Booth pays her $1,500 monthly mortgage with help from her mother, who is herself living off savings after being laid off.
“I don’t want to take money from her,” Ms. Booth said. “I just want to find a job.”
Ms. Booth, with a résumé full of well-paid sales jobs, seems the sort of person who would have little difficulty getting work. Yet two years of looking have yielded little but anxiety.
She sends out dozens of résumés a week and rarely hears back. She responds to online ads, only to learn they are seeking operators for telephone sex lines or people willing to send mysterious packages from their homes.
She spends weekdays in a classroom in Anaheim, in a state-financed training program that is supposed to land her a job in medical administration. Even if she does find a job, she will be lucky if it pays $15 an hour.
“What is going to happen?” she asked plaintively. “I worry about my kids. I just don’t want them to think I’m a failure.”
On a recent weekend, she was running errands with her 18-year-old son when they stopped at an A.T.M. and he saw her checking account balance: $50.
“He says, ‘Is that all you have?’ ” she recalled. “ ‘Are we going to be O.K.?’ ”
Yes, she replied — and not only for his benefit.
“I have to keep telling myself it’s going to be O.K.,” she said. “Otherwise, I’d go into a deep depression.”
Last week, she made up fliers advertising her eagerness to clean houses — the same activity that provided her with spending money in high school, and now the only way she sees fit to provide for her kids. She plans to place the fliers on porches in some other neighborhood.
“I don’t want to clean my neighbors’ houses,” she said. “I know I’m going to come out of this. There’s no way I’m going to be homeless and poverty-stricken. But I am scared. I have a lot of sleepless nights.”
For the Eisens, poverty is already here. In the two years Ms. Eisen has been without work, they have exhausted their savings of about $24,000. Their credit card balances have grown to $15,000.
“I don’t know how we’re still indoors,” she said.
Her 1994 Dodge Caravan broke down in January, leaving her to ask for rides to an employment center.
She does not have the money to move to a cheaper apartment.
“You have to have money for first and last month’s rent, and to open utility accounts,” she said.
What she has is personality and presence — two traits that used to seem enough. She narrates her life in a stream of self-deprecating wisecracks, her punch lines tinged with desperation.
“See that,” she said, spotting a man dressed as the Statue of Liberty. Standing on a sidewalk, he waved at passing cars with a sign advertising a tax preparation business. “That will be me next week. Do you think this guy ever thought he’d be doing this?”
And yet, she would gladly do this. She would do nearly anything.
“There are no bad jobs now,” she says. “Any job is a good job.”
She has applied everywhere she can think of — at offices, at gas stations. Nothing.
“I’m being seen as a person who is no longer viable,” she said. “I’m chalking it up to my age and my weight. Blame it on your most prominent insecurity.”

Two Incomes, Then None
Ms. Eisen grew up poor, in Flatbush in Brooklyn. Her father was in maintenance. Her mother worked part time at a company that made window blinds. She married Jeff when she was 19, and they soon moved to California, where he had grown up. He worked in sales for a chemical company. They rented an apartment in Buena Park, a growing spread of houses filling out former orange groves. She stayed home and took care of their daughter. “I never asked him how much he earned,” Ms. Eisen said. “I was of the mentality that the husband took care of everything. But we never wanted.”
By the early 1980s, gas and rent strained their finances. So she took a job as a quality assurance clerk at a factory that made aircraft parts. It paid $13.50 an hour and had health insurance.
When the company moved to Mexico in the early 1990s, Ms. Eisen quickly found a job at a travel agency. When online booking killed that business, she got the job at the beauty salon equipment company. It paid $13.25 an hour, with an annual bonus — enough for presents under the Christmas tree.
But six years ago, her husband took a fall at work and then succumbed to various ailments — diabetes, liver disease, high blood pressure — leaving him confined to the couch. Not until 2008 did he secure his disability check.
And now they find themselves in this desert of joblessness, her paycheck replaced by a $702 unemployment check every other week. She received 14 weeks of benefits after she lost her job, and then a seven-week extension.
For most of October through December 2008, she received nothing, as she waited for another extension. The checks came again, then ran out in September 2009. They were restored by an extension right before Christmas.
Their daughter has back problems and is living on disability checks, making the church their ultimate safety net.
“I never thought I’d be in the position where I had to go to a food bank,” Ms. Eisen said. But there she is, standing in the parking lot of the Calvary Chapel church, chatting with a half-dozen women, all waiting to enter the Bread of Life Food Pantry.
When her name is called, she steps into a windowless alcove, where a smiling woman hands her three bags of groceries: carrots, potatoes, bread, cheese and a hunk of frozen meat.
“Haven’t we got a lot to be thankful for?” Ms. Eisen asks.
For one thing, no pinto beans.
“I’ve got 10 bags of pinto beans,” she says. “And I have no clue how to cook a pinto bean.”
Local job listings are just as mysterious. On a bulletin board at the county-financed ProPath Business and Career Services Center, many are written in jargon hinting of accounting or computers.
“Nothing I’m qualified for,” Ms. Eisen says. “When you can’t define what it is, that’s a pretty good indication.”
Her counselor has a couple of possibilities — a cashier at a supermarket and a night desk job at a motel.
“I’ll e-mail them,” Ms. Eisen promises. “I’ll tell them what a shining example of humanity I am.”

My thoughts:
    Businesses supply jobs to people according to their skills. But what happens when there are no actual jobs out there for us? This article is giving us the message through the story of Ms. Jean Eisen who is 57 years old, with limited skills and with only a high school diploma. She was able to find work easily in the past but there are no jobs out there for her any more and she is having to struggle.
 15 Millions Americans are officially jobless. Large companies are mostly being owned by investers who want to maximize profit. This they can do if they decrease the payroll, meaning the less people they employ to get the job done, the more profit they 
profit they can make.  In todays modern economy there are less jobs. Because of the automation factory work and even some of the white-collar work is moving to Asian countries. Capital equipment is replacing people. So even if the business is picking up it does not directly effect the hiring. The new poor as defined by this article are the people who are accustomed middle class lifes and who are now jobless because their education and skills are no more sufficient for them to get jobs.
    We should prepare ourselves in the best way to be competative and sucsessful in the future. It seems with the rising population of this world and the automation businesses will be using, only the best of us will get our dream jobs.

Saturday, January 1, 2011

Business article- The year shopper's come back

       I have been reading business articles to improve my knowledge and understanding of the business world. Below is an article which I have read and enjoyed. It is the time for Christmas and new year and many businesses depend on consumer spending in this period. So are the consumers spending ???



  http://www.boston.com/business/articles/2010/12/24/christmas_eve_work_shutdown_to_spell_mobbed_malls/

Titel of the Article is: Holiday 2010: The year shopper's came back



Published by the Boston Globe, December,24’th 2010,
by Anna D’Innocenzio

NEW YORK—Shoppers came back in force for the holidays, right to the end. After two dreary years, Christmas 2010 will go down as the holiday Americans rediscovered how much they like to shop.
People spent more than expected on family and friends and splurged on themselves, too, an ingredient missing for two years. Clothing such as fur vests and beaded sweaters replaced practical items like pots and pans. Even the family dog is getting a little something extra.
"You saw joy back in the holiday season," said Sherif Mityas, partner in the retail practice at A.T. Kearney.
A strong Christmas Eve augmented a great season for retailers. The National Retail Federation predicts spending this holiday season will reach $451.5 billion, up 3.3 percent over last year.
That would be the biggest increase since 2006, and the largest total since a record $452.8 billion in 2007. The holiday season runs from Nov. 1 through Dec. 31, so a strong week after Christmas could still make this the biggest If all time. Spending numbers through Dec. 24 won't be available until next week and final numbers, through Dec. 31, arrive next month.

The economy hasn't improved significantly from last year. Unemployment is 9.8 percent, credit remains tight and the housing market is moribund. But recent economic reports suggest employers are laying off fewer workers and businesses are spending more. Consumer confidence is rising.
"I was unemployed last year, so I'm feeling better," said Hope Jackson, who was at Maryland's Mall in Columbia on Friday morning. Jackson bought laptops and PlayStation 2 games for her three daughters earlier in the season but was at the mall on Christmas Eve to grab $50 shirts marked down to $12 at Aeropostale.
Some spending growth online has been driven by free shipping offers and convenience. From Oct. 31 through Thursday, about $36 billion has been spent online, a 15 percent increase over last year, according to MasterCard Advisors' SpendingPulse.





Taubman Centers and Mall of America have reported strong clothing sales, which was a hard sell last year. Jewelry sales sparkled throughout the season.
Stores expect solid profits because they didn't have to slash prices as Christmas neared, analysts say.
Some habits adopted during the recession lingered. Shoppers used cash more and credit cards less.
The final six days of the holiday shopping season are Sunday through next Friday. They're only 10 percent of the 61 holiday shopping days but can account for more than 15 percent of spending.
For the economy, the key question is whether strong spending this holiday season will continue into the new year.
Still, stores were encouraged by what they saw in the final stretch of the holiday season.
Even pets made it back onto gift lists this year. Three Dog Bakery, a pet-supply chain in Clinton Township, Mich., whose specialties include $15.99 jars of banana-nut dog cookies, opened three years ago at the start of the recession.
"We opened at the worst possible time in the world. Everyone was pulling back," owner Chad Konzen said.
Wednesday, the store had its best day ever. "Gourmet, all-natural dog treats are not a necessity," Konzen said. "But now people are feeling more comfortable. You can only be thrifty for so long."
P Retail Writers Ellen Gibson in Columbia, Md., and Mae Anderson in Atlanta; and AP Writers Jessica Gresko in Washington; Barbara Rodriguez in Miami; and Holly Ramer in Concord, N.H., contributed to this story



My thoughts:
        It is good to know that people are back into the shopping mood after the last few years when the world was actually suffering an economic crisis. It is important for the consumers to keep on shopping beacuse most businesses depend on selling their products.
It’s the biggest increase since 2006 by 3.3 %. It is also good to know that the economy has improved since last year, and that less workers are being laid off by the companies. I agree with the writer, Anna D’Innocenzio, when she states that consumer confiedence is rising.  We spend money when we feel good and confident. Somebody who is unempolyed or fears being unemployed, laid off from work, will not be confident and will not spend money. This in turn effects the economy negatively. When the retail business is not going as planned the shops to get rid of the items in their stocks have to make unexpected discounts which lower their profitability. So they are hoping for good sales, or at least the sales which they have planned for.
     It is a positive feeling to know things are going for the better and that businesses can expect a good year in the year 2011. We all keep fingers crossed.