Business Blog Criteria

	EXCELLENT 5	GOOD 4	SATISFACTORY 3	MEDIOCRE 2	POOR 1
Engaging	Extremely interesting,  has original ideas. Attracts all readers looking for relevant business advice.	Very interesting,often original. Attracts most readers looking for relevant business advice.	Interesting, sometimes original. Attracts some readers looking for relevant business advice.	Seldom interesting, rarely original. Can not attract any readers looking for relevant business advice.	Not interesting, not original, not relevant.
Informative	Information supplied is complete and accurate, links provided are plenty and appropriate	Information supplied is ,mostly complete and accurate, Appropriate links are provided,	Information supplied is seldom complete and accurate, Some appropriate links are provided	Information supplied is not complete and accurate, Some links are provided although not completely appropriate	Not informative, no links are provided
Persuasive	Completely clear Mature and thoughtful Opinions, Logical comments	Almost always clear, often mature and thoughtful opinions,mostly logical comments	Usually clear Seldom mature and thoughtful opinions, some  logical comments	Mostly unclear, Not many logical comments	Highly unclear, Opinions and comments are not logical
Language	Concise, appropriate, uses all relevant business terms, mostly free of error.	Mostly concise, often appropriate, uses relevant business terms, usually free of error.	Appropriate with few errors, communicates affectively, some business terms are used.	inappropriate, errors mostly make the posts meaningless, very few business terms are used.	Mostly inappropriate, no business terms are used, too many errors