Strategy: analysis of environment, competition, customer needs and ones own strengths and weaknesses, leading plan or course of action
Structure: salient features of the organization chart. Alternatively a description of how the separate entities of the organization and tied together
Systems: proceduralised reports and the routinised processes On the intangible side, includes routinised processes such as meeting formats and norms of conflict management.
Staff : characterization of the major groupings of people within the firm by education, functional discipline or work background.
Style: description of behavioral patterns
Shared values
Skills
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